
Across the country, museums are at a pivotal moment. Rising costs, shrinking public funding, and shifting audience behaviors have left even the most established institutions asking tough questions about sustainability—and the future of public access to culture, history, and art.
This isn’t just a cultural issue; it’s a sustainability issue. Museums are part of our civic and educational infrastructure, yet their funding models are increasingly out of sync with today’s economic and societal demands.
Unlike many nonprofits, museums require highly specialized staff, climate-controlled environments, and security on par with financial institutions. Yet their funding remains dependent on ticket sales, philanthropy, endowments, and vanishing government support. When those sources falter, the effects are immediate: jobs are lost, exhibitions are scaled back, and communities lose essential cultural spaces.
At Fortress, we see these challenges firsthand. As a trusted partner to museums and cultural institutions, we offer secure, climate-stable storage for artworks during renovations, transitions, and budgetary downturns. We also support our partners with direct donations, discounted services, and exhibition funding that helps keep vital stories accessible to the public.
Our job at Fortress, first and foremost, is to preserve items of all kinds until they are ready to be viewed out in the world. The effort to preserve and protect is worth it when museums can continue to tell new stories about old objects to the widest audience possible. We care for items so they can one day be on view and change someone’s perspective or at least teach someone something new
— Kimberly Jones, Vice President, Fortress
The road ahead will require creativity, public investment, and continued collaboration between the private and cultural sectors. Our institutions are more than buildings—they are living archives of who we are, and who we aspire to be.
Across the museum sector, a complex set of challenges is testing institutions large and small. Government support has declined at every level, grant funding has become more competitive, and philanthropic giving is increasingly directed elsewhere. While large museums with deep endowments may weather these shifts, smaller institutions often rely on a fragile mix of admissions, events, and annual fundraising just to survive.
Inflation and rising operational costs—from staffing and insurance to utilities and technology—continue to stretch already-tight budgets. While visitor numbers are beginning to recover post-pandemic, many museums, especially those outside major tourist routes, haven’t yet rebounded fully.
According to the American Alliance of Museums, over 60% of U.S. museums reported financial stress in 2023, with more than 40% forced to reduce staffing or programming. Deferred maintenance, delayed acquisitions, and postponed exhibitions are becoming the norm.
This moment demands not just empathy but action. Museums are more than attractions; they’re community anchors, educational platforms, and cultural memory-holders. And unless we address the structural funding issues they face, we risk losing far more than just exhibitions—we risk losing access to shared stories that shape our identity.
The summer months present a unique opportunity to reconnect with local museums. Many institutions launch seasonal exhibitions, family programming, and site-specific initiatives that offer deeper engagement with art and history. At the ICA Boston, for example, the Watershed is only open during the summer—offering a rare chance to explore large-scale installations in a dynamic waterfront setting.
For small and mid-sized museums, the stakes are high. Without new funding, these institutions may struggle to mount exhibitions, care for collections, or offer meaningful educational programming. And beyond our borders, the impact is global: some international institutions have grown hesitant to loan works to U.S. museums, citing concerns over long-term care and financial stability.
Supporting Local Museums—The Impact of Individuals and Businesses
Sustaining cultural institutions is a collective effort. While large donations and grants are crucial, everyday engagement from individuals and businesses keeps museums alive and thriving.
For Individuals
For Businesses
At Fortress, we believe that access to culture, history, and the arts should never be taken for granted. That belief has shaped our ongoing commitment to supporting local museums—not just with secure storage, but with direct donations, collaborative partnerships, and an unwavering respect for the mission of these institutions.
— Thomas Burns, COO, Fortress
In this moment of challenge—and possibility—we all have a role to play. Whether you’re an individual visitor or a company looking to make a difference, your support can help ensure that the next generation inherits a richer, more complete story of who we are.
Innovative Responses and Community Solutions
Despite the pressures, many museums are charting new paths forward. Some are boosting earned income through cafes, retail, and private events. Others are forming public-private partnerships that combine cultural programming with civic initiatives.
In Massachusetts, the Mass Cultural Council has offered targeted grants for infrastructure and programming, while in South Florida, organizations like the Knight Foundation and Miami-Dade Cultural Affairs are supporting projects that increase community access and preserve local heritage.
The ICA Boston’s Bridging Histories initiative is one standout example—blending contemporary art, local voices, and expanded access through grant-supported programming.
But even the best ideas require backing. Transparency and collaboration are essential.
The Power of Now
With the right support, we can protect the places where our stories are preserved, interpreted, and shared for generations to come.
This summer, take action. Visit a new exhibition. Bring a friend. Sign up for a membership. Ask how your company can get involved. Because when we invest in museums, we invest in our collective future.
At Fortress, we’re proud to stand alongside the institutions that shape our cultural landscape. But this is a shared responsibility—and it starts with all of us.
Museums are for all of us and every bit of support is vital. Next time you’re looking for something to do, check the event schedule at your local museum first because a day spent at a museum is a day well spent.